Researchers from InvestorsObserver compared the most popular gifts and their costs in 2016 and 2026, and found that champagne dropped off the list, while a full celebration now costs $774.39, up 51% from $512 in 2016.
Key findings:
In 2026, the most popular Valentine’s gifts are a greeting card, a box of chocolates, diamond earrings, a dozen roses, and dinner for two, totaling $774.39 for the full package – $262.36 more than the top gifts of 2016.
In 2016, the most popular Valentine’s gifts were a box of chocolates, diamond earrings, a dozen roses, dinner for two, and a bottle of champagne, totaling $512.03 for the full package.
In the gift lineup, a bottle of champagne (priced at $51.54 in 2016) has been swapped out for a greeting card (averaging $7.19 in 2026).
A box of chocolates has the biggest price jump – more than tripling from $15.11 to $50.70.
The second biggest price jump: dinner for two more than doubled, rising from $80.46 to $209.
Read the full research report here.
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InvestorsObserver is a trusted source of independent financial analysis, market insights, and investment research for individuals and institutions. Founded to empower retail investors with actionable intelligence, InvestorsObserver delivers timely commentary, data-driven studies, and accessible financial tools designed to simplify complex market trends. Its research and insights have been featured by various media outlets, including Yahoo, The Guardian, Morning Star, Nasdaq, and more.
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